
OUR SERVICE
At Niche Nation, we’ve carefully curated a diverse collection of eyewear to cater to your personality and facial features. Once we understand your style — be it professional, vintage, fashionable, or minimalistic — our team stands ready to guide and consult you, also if you’re still exploring to find what is your very own look. Our service includes:
- Consultation
- Custom lens colors
- Adjusting for the perfect fit
- Personal updates on new products

STYLING STARS SINCE 2004
Since 2004 Niche Nation has helped the nation’s top executives, star architects, leading politicians, and global pop stars to find the right frame for the right occasions. When consulting our customers, in-depth product knowledge comes together with a deep expertise in fashion trends and timeless looks. Always working hand-in-hand with our optometrists, we ensure that any recommended frames not only enhance your appearance, but also cater to your functional needs — making you look and feel your absolute best.
Photo: Madonna on her Rebel Heart Tour 2015 (by Стакгольм).
STYLIST AT WORK
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Boss
Senior Sales Assistant
Languages: Thai / English
Location: Embassy/Mykita Shop
Styling Tip: Always have more than one pair of frames for different activities or outfits. -
Emma
Customer Relation Assistant
Languages: Thai / English
Location: Embassy/Mykita Shop
Styling Tip: Don't rush the process; take your time to find the perfect frames. -
Tom
Customer Relation Assistant
Languages: Thai / English
Location: Embassy/Mykita Shop
Styling Tip: Rule of thumb: the shape of your eyewear should contrast with your face shape. -
Fern
Shop Manager
Languages: Thai / English
Location: Embassy
Styling Tip: Imperfect-looking lenses can be an eyesore. So remember to use a soft microfiber cloth rubbing against your glasses and don't rely on your shirt or tissue paper. It's a delicate task!